Kyuhyung Cho

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Friidrott, Typeface + Poster, 2009, Please Click the image to see the next

I had a team project with Cristina and Stina. The aim is to make Friidrott (Track and field in Sweden) popular to young people. During the research on them, We found that the association focus too much on record, not on public. So they did not do any activity for public. In order to get attention from youth, we suggested helding an informal competition on the local base. Young people can join the event on every September 9, 9/9, with their own costumes to enjoy the sports naturally. moreover, we found that word ‘Friidrott’ is arised from fri(free) and idrott(sports). How beautiful it is! the design that contains fun and sport will make people remind of the original meaning of the word ‘Friidrott” by feeling closer to Friidrott. In addition, we made a new typeface which is based on the shape of track.